A Clearer Vision
Townfield was created in 2008 to help businesses get their message across better. Each business is different, with its own purpose, culture, products, and strategy – in short, each has its own unique personality. But you wouldn’t necessarily know that from how they communicate to the people who mean the most to them: their staff, investors, business partners and customers. Instead, they often adopt a bland, generic approach, because they don’t know different and they aren’t told otherwise by the people they entrust to communicate on their behalf.
Over the years, we have worked with a wide range of clients, from household-name companies to ambitious start-ups and well-established small firms with great reputations in their industries. We work closely with you – senior executives, key decision-makers and communications and marketing professionals – to help you to work out what to say and how to say it. It’s as simple as that really.
We don’t believe that one size fits all
It doesn’t. Everyone just ends up looking and sounding the same. And often, it feels all wrong. Don’t believe it if you’re told there’s a standard pattern to communicating well. You’re different from your competitors, so why wouldn’t you want to stand out from them?
We make the effort to understand what makes you tick, what sets you apart from the crowd, and we design a plan to tell your story in a way that feels right for you, but which also grabs people’s attention.
What We Do
In a world filled with ‘content’ we help you to tell your own story. Because that’s what it’s all about. Telling a story. That’s what people want to hear. After all, when has anyone ever said: “I read a really good piece of content recently…”?
Today, perception is reality. So, it matters how you’re viewed by people. We work with you to understand how you want to be seen and devise a strategy to help you to achieve that.
Press strategy and support
We can design a media relations plan for you or even act as your press office, dealing with journalists and handling enquiries.
We can train you to speak to the press and how to raise your media profile.
Help in a crisis
We can support you if you’re getting unexpected attention, so you know what to say if you’re in the news – even if you don’t want to be.
What We’ve Done
We’ve pretty much done it all, from annual reports to speeches, white papers, reports, think pieces, blogs and PR or marketing campaigns, whether it’s the written or spoken word, the traditional or social media. That experience means we can help you tell your story the way you want it told to the people who matter the most.
Click on the images next to the items below to read the full articles.
Writing for the media
Simon still writes regularly for the media on the latest issues affecting the financial services industry.
Writing for company magazines
I’m often hired to edit corporate publications, with responsibility for developing and commissioning interesting feature ideas, sub-editing them and working with designers to make sure the finished article looks, well… like the finished article. I also regularly write pieces, including think pieces and interviews with senior executives.
Writing for companies
As well as helping with their magazines, companies also come to me to provide readable stories for their corporate blogs, which inform and entertain their clients and partners and help with their SEO rankings.
Hiscox London Market
Reports and White Papers
Need a long-form piece of writing done in an easy-to-read, down-to-earth style?
Finding the right tone of voice can be difficult: you don’t want to talk down to your readers, but you don’t want to blind them with facts or figures either. I’ve done plenty of reports and white papers, including several ESG reports for clients who want to explain what they’re doing to be greener.
Hiscox online art report 2021
Marsh: Sustainability – managing your risk
Hiscox Climate Report 2021
Marsh: Sustainability – the changing climate of risk
What Our Clients Say
“We have worked with Simon on our product launches. He is quick to understand the brief, and his work has always exceeded our expectations and requirements, giving new insight and ideas for our specific chef and restaurant market.”
Luke Bagnall, Chef Tools
“It has been an absolute pleasure working with Simon. He took the time to understand our requirements and I appreciated the timeliness of his service and ability to write an engaging white paper. I highly recommend Simon for content writing.”
Jasmin Pakbeen, Head of Marketing, Perivan
“I have worked with Simon for many years and he has always delivered fantastic content. Simon has a great understanding of our business and the industry we in, he asks the right questions and makes it an extremely easy process to deliver the content on time. He has been an asset to us and I look forward to continuing to work with Simon in the future.”
Shelley Smith, Marketing and Communications Manager, Hiscox London Market
phone: +44 (0)1702 548736